WINNER: Best Use of Event Technology, Event Marketer

This was my introduction to Cat, Construction Technology, and Øuterkind. While I was brand new to the role, I am so proud to have been a part of it and can’t wait to share what we have in store for 2026.

Event Coordinator, 2024

Event Lead, 2025

Caterpillar’s first Construction and Technology Days took place in the fall of 2023 in Europe. In 2024 I assisted in the North America’s first event of the kind and in 2025, I served as a lead on the core planning team.

Event Coordinator 2023

Event Coordinator 2024

Event Lead 2025

Trimble Dimensions is an annual user conference for those in the construction, architecture, geospatial mapping, civil and structural engineering industry. Cat is a longtime sponsor of the event and often considered to be the highlight of the show.

Event Coordinator, 2025

bauma Munich is the world’s largest construction industry’s trade show event and takes place every three years. In 2025, it just so happened to fall at the same time as Caterpillar’s Centennial Celebration.

I collaborated with our partners at Øuterkind to create a video OnShow experience that walked viewers through Caterpillar’s 100 year history with the help of archival photos and AI.

Campaign Teaser

Usually, the video production projects I work on involve customer testimonials and and industry experts. While they are great in their own way, sometimes they are not used to being on camera, which comes with a fun set of challenges ;)

This is my favorite shoot to date, not only because we had pros who were comfortable in the spotlight, but also because I got to plan from start to finish—from casting to wardrobe to editing and I learned so much.

On April 14, 2025, 100 years since Caterpillar’s founding, we unveiled a new room at the Caterpillar Visitor’s Center to bring the technology story to life for museum-goers, young and old.

Through “choose your own adventure” gameplay, participants are able to work through common job site scenarios by selecting machines equipped with our suite of technology products to finish the job on time and on budget.

In the Dirt with Cat Command

Cat Grade + VisionLink

COMING SOON: Customer Story about their role in the Notre Dame reconstruction